Devin Johnson approached me to create the branding package for his new Ai initiative, SalesAi. The goal was to develop a brand that could rival established SaaS companies like HubSpot and Salesforce, positioning SalesAi as a leader in the Ai space. The branding needed to be modern, clean, and professional, while standing out in a competitive, fast-moving industry. Through careful design choices, we created a brand identity that not only captured the innovative nature of the company but also gave it a trustworthy, established feel from day one.

We focused on simplicity and trust, creating a clean arrow logo to symbolize growth through our Ai Agent platform. Paired with the Roboto font family, a nod to our previous brand Kennected, the result was sleek, memorable, and professional.

Since its launch in August of 2024, SalesAi has surpassed $1,000,000 in closed revenue within its first month and reached $3,000,000 in Annual Recurring Revenue, solidifying its success as a market leader.

SalesAi Culture Video

I was tasked with creating a culture video to showcase what life at SalesAi is like. As a one-man team, I shot, edited, produced, and crafted the entire video, capturing the essence of the company's culture. The video was designed to further build trust with SalesAi's audience by providing an authentic look at who they are and what they stand for.

Color Palette & Typography

After extensive research, we discovered that many Ai companies were using vibrant purple tones in their branding. To help SalesAi stand out, I chose a bright green as the primary color, symbolizing growth and forward movement. This fresh green would differentiate the brand while resonating with the idea of progress. To honor the blue used in the previous company's branding, I incorporated a deeper navy as a complementary color, creating a cohesive yet bold palette. As a subtle nod to industry trends, I also integrated purple as a tertiary color, balancing the palette and aligning with what was popular in the market.

For typography, we selected the Roboto font family, which had been used in the previous brand, Kennected. The owner wanted to carry that clean, modern, and futuristic look into the new SalesAi branding to maintain brand continuity during the transition.

Roboto's sleek, professional appearance perfectly matched the brand's forward-thinking, tech-driven vision, while providing the versatility needed for various applications across the brand identity. This helped ensure a smooth evolution of the brand as we moved from Kennected to SalesAi.